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An approach to design that takes the user into account by determining how they interact with your website.
UX Design encompasses the entire user journey, by asking the questions: Why? and How? at every stage. We are able to make a product that fully accommodates every possible user. Our main goal is to produce meaningful and relevant experience to the users.
After we establish the relevant user profile and their tasks we are able to set out and create a site map. With the site map we build up the areas and the content they will be included.
The next step is wireframing in which we map out the layouts of the main areas of the site without any design distraction. Purely focussing on the user journey and their interaction.
Transforming the wireframes into mock ups, at this stage we focus on the look and feel of the design. This step really brings the previous work to life into something stunning.
Our final step is to test the usability of every aspect of the website and with careful iterations we aim to bring a beautifully refined product.
By removing any possible obstacle or any friction that the user may encounter as they navigate through the website we are able to create a perfectly crafted, user friendly product.